更新日期:2019年 04月 04日北京站|国内外市场观察,互联网人的机遇和挑战 完美结束
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<span style="color:#697375;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:14px;letter-spacing:0.5px;text-align:justify;white-space:normal;background-color:#FFFFFF;">2019年3月28日(周四),由</span><span style="margin:0px;padding:0px;max-width:100%;color:#697375;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:14px;letter-spacing:0.5px;text-align:justify;white-space:normal;background-color:#FFFFFF;box-sizing:border-box !important;word-wrap:break-word !important;">QuickSDK、中移互联网、移友会联合热云数据 、掌上互动 、TestBird、声网等多家国内互联网企业,共同开展的“国内外市场观察,互联网人的机遇和挑战” 主题沙龙,</span><span style="color:#697375;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:14px;letter-spacing:0.5px;text-align:justify;white-space:normal;background-color:#FFFFFF;">在北京市-怡仁融创完美结束。</span>
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活动现场
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<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:14px;letter-spacing:0.5px;text-align:justify;white-space:normal;background-color:#FFFFFF;line-height:2;word-wrap:break-word !important;">此次活动由移友会-程昊担任主持人,并邀请了来自QuickSDK商务负责人-李圳、</span><span style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:14px;letter-spacing:0.5px;text-align:justify;white-space:normal;background-color:#FFFFFF;">掌上互动-运营VP-赵莹莹、热云数据-资深数据分析师-周磊</span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:14px;letter-spacing:0.5px;text-align:justify;white-space:normal;background-color:#FFFFFF;line-height:2;word-wrap:break-word !important;">作为演讲嘉宾。此外,活动主办方在现场准备了丰富的精美礼品,使得气氛十分热烈。</span>
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<span style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;">主持人-移友会-程昊</span>
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<strong style="box-sizing:border-box;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:16px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;word-wrap:break-word !important;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;">如何利用第三方服务助理手游发行</strong></strong></strong>
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QuickSDK现已做到打造完善产品矩阵布局手游行业上下游,致力提升手游发行、运营、推广等环节中的效率,为全球手游发行提供全栈式解决方案。
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沙龙会首先由QuickSDK商务负责人李圳作为分享嘉宾,发表<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;color:rgba(16, 1, 1, 0.94);background-color:#FFCA00;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;">《如何利用第三方服务助力手游发行》</strong></span>的主题分享。
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<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">李圳在此次演讲中重点介绍了帮助发行商快速搭建自主发行平台的官方SDK系统</span>,通过提供账号、支付、客服、广告归因和数据分析等服务,帮助发行商快速搭建自主发行平台。
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针对国内自主发行而言,可打造专属的用户系统及支付系统,并提供详细的数据报表。而针对海外自主发行也是下了功夫,不单单拥有专属海外第三方平台的登录系统,支持苹果内购和Google Pay两大收款渠道,支持100余家海外金流渠道外,还打造了专属海外的客服版块、数据分析及广告归因功能,全方面满足用户所需。
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不仅拥有专属海外第三方平台的登录系统,支持苹果内购和Google Pay两大收款渠道,支持100余家海外金流渠道,还打造专属海外的客服版块、数据分析及广告归因功能,并且拥有特色辅助功能,用户互动、玩家社区、运营活动及退款检测一应具全,全面满足用户所需。
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<span style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;">QuickSDK商务负责人-李圳</span>
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<strong style="box-sizing:border-box;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:16px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;word-wrap:break-word !important;">如何通过ASO推广获取优质流量</strong></strong>
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来自掌上互动的运营VP赵莹莹,为大家带来了通过ASO推广如何去获取优质的流量,2016年起移动流量争夺正式由增量转入存量,流量的概念也发生了从人到设备再到时间的转移,流量触达路径和方向也向多样性转变。但对于iOS端应用,最大的流量入口依然在AppStore搜索入口,此处的流量之争成为推广成败的关键点,也正是ASO推广的作用之处。
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通过ASO获取App Store搜索入口流量,核心两点便是增加产品曝光次数和提高曝光-下载转化率。增加产品曝光次数最基础的便是产品位于目标关键词排名top3以内,以便在目标受众前获取足够曝光。产品获得曝光之后,从曝光至下载的转化同样重要。我们可通过对产品标题、截图、评论、描述等原数据进行优化,持续提高产品转化率。
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除此之外,关于产品的拓展优化诸如周期性版本更新、多包矩阵策略、开通订阅等也是ASO优化时常配合的优化方式。
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<span style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;">掌上互动-运营VP-赵莹莹</span>
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<strong style="box-sizing:border-box;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "font-size:16px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;word-wrap:break-word !important;">2018~2019手游买量洞察报告</strong></strong>
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来自热云数据的资深数据分析师周磊,全面解析了手游买量洞察报告,根据热云数据监测,总体上2018年国内手游买量市场,一方面经热云数据“防作弊”功能上线,“大点击”现象有了明显改观,行业激活率有了明显的提升;另一方面,在“行业寒冬”、版号等的影响下,全年手游买量数相对平均,且年末数据勉强回升至年初的水平。
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具体而言,2018年最值得注意的5种类型的手游:角色扮演类的投放量占比最大;射击类与棋牌类手游的投放量增长率最高;体育类手游平均投放周期最长;放置类手游的平均产品投放素材量最大。
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此外,根据2019年Q1的手游买量监测数据来看,休闲益智类手游的投放量增速异常迅猛。这不仅与今年移动互联网用户的“流量红利迁移”有关,即流量红利趋向“三低一高”(高年龄,低年龄、低学历以及低城市等级含农村);而且这也与手游行业的流量变现中的“激励视频”模式大行其道,也有着联系。此外,传奇类手游同样投放增量明显,已超越2018年的排名,位居首位。此次分享可谓是干货满满呀!
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<span style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, "letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;">热云数据-资深数据分析师-周磊</span>
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从左往右
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QuickSDK-商务负责人-李圳,掌上互动-运营VP-赵莹莹
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移友会-程昊,热云数据-资深数据分析师-周磊
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此次会议吸引了来自全国的研发、发行、渠道、第三方等行业各领域公司参与,嘉宾的精彩分享获得了参会人的一致好评。观众们都各自找到希望开展合作的产品能力负责人进行了深度交流,并洽谈合作事宜,气氛热烈。
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并且在会议过程中赠送了许多精美礼品,受到来宾们的大力支持。
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</section><section style="box-shadow:rgba(159, 160, 160, 0.5) 0px 0px 10px;width:538.406px;padding:8px;background-color:#FFFFFF;float:left;margin:-3.2em 0px -2.8em;box-sizing:border-box;"><section style="width:522.406px;float:left;padding:10px;box-sizing:border-box;"><section powered-by="xiumi.us" style="box-sizing:border-box;"><section style="position:static;box-sizing:border-box;"><section style="text-align:left;font-size:14px;letter-spacing:1px;line-height:2;padding:0px 10px;box-sizing:border-box;">
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QuickSDK与多家知名互联网企业联合开展的手游行业交流会,已经巡回了成都、北京、深圳、武汉、广州、上海、厦门、杭州、南京共9个城市。
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会议主题以游戏方向进行,包含手游、发行、IP、影游联动、大数据、广告、海外、渠道对接、VR、手机终端、智能、计费等。
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一键联接,全心服务
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我们将会持续跟踪报道交流会最新动态,请大家持续关注。:)
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